Cheper 2 describes the evolutons of public relations, including a look at how instant information around the clock and on a global basis has significantly altered the work of public relations proffesional. Because of extensive concert with the issue of ethical standards, the chipter on “Ethics and professionalsm” appears early in the tex book as chaptr 3. Here , the new code of ethics of the public of america ( PRSA) is presented. “The individual in public relations “ and “ public relation s departemet and firm “ Appears as cheptr 4,and 5 again, as in all chepter all data regarding entry-level salaries , rangking of global firm, and compensation for women are update .
Under this arrangement, student are introduced in logical squence the public relations field –ist purpose , its history and values and the career opportunities for individuals wishing to pursue it. More importantly, however, the text emphasizes the increasingly important issue of diversity boht in public relation personel and in the audience public relations reaches. In chepter 4 for exemple, we discusse the high percentage of women in the field and the growing number of them who hold top-level positions. We also note the expending role of ethic group among practitioner
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